Social Media Fuels DIY Medicine Revolution

Have you checked the internet recently? It’s all right there for you. Whatever information you seek, with any question you have, the answers arrive almost instantly.

The tradition of exchanging home remedies, covering everything from basic ailments such as headaches and ulcers to more complex issues including skin infections and mental disorders, dates back further than recorded modern history. Even before the rise of visual media, individuals would search for information about their symptoms and turn to platforms like WebMD and Yahoo Answers as central locations for seeking answers to health concerns.

Today, as we face an overwhelming amount of information every day, many individuals turn to social media for health guidance rather than consulting qualified physicians. This shift occurs due to various reasons such as mere interest, financial constraints, or limited availability of medical services. Although it might appear innocuous initially, adopting a "hack" mentality towards healthcare can lead to significant repercussions.

Various fads have emerged and faded away. The hashtag #WhatIDoWhenImSick on TikTok has garnered more than 500 million views, featuring users suggesting remedies such as garlic steeped in honey along with unsubstantiated dietary supplements. There was a time when a popular YouTube personality asserted that hydrogen peroxide drops could treat ear infections; however, this claim is vehemently discouraged by ear-nose-throat doctors. Similarly, certain Nigerian Facebook communities advocate for traditional mixtures to address conditions like diabetes or infertility without any empirical evidence supporting their efficacy. Such practices may result in severe health issues including organ damage or even life-threatening consequences.

Multiple reasons account for why numerous individuals prefer social media over medical experts nowadays:

The cost of healthcare is high: According to an article published recently in a leading newspaper, despite having more than 200 million inhabitants, Nigeria has fewer than five percent of its populace covered by health insurance. Unfortunately, this means that numerous individuals rely solely on readily available home treatments and online advice as they seek affordable alternatives.

A lack of confidence in healthcare organizations: Individuals often believe that physicians disregard their worries or fail to dedicate sufficient time to clarify matters adequately. In contrast, social platforms provide a feeling of belonging and psychological security.

Immediate responses: Rather than waiting several days or even weeks for a doctor's visit, individuals can receive "guidance" within just minutes from experts.

The impact of influencer culture: We tend to emulate those influencers who appear healthy, fit, and self-assured. Should they endorse a particular supplement or routine as beneficial for their well-being, we often assume it might have similar positive effects on our own lives.

Sadly, the drawback is significant.

False information circulates rapidly: Trends on platforms like TikTok suggesting that essential oils can treat severe diseases such as cancer are not only incorrect but also perilous. There have been instances where individuals who followed this guidance had to be hospitalized.

A woman in the U.S. postponed proper medical treatment for cancer after adhering to advice from a natural remedies influencer who asserted that consuming raw juices could "deprive tumors of nutrients." When she finally consulted a physician, her condition had advanced too far.

Antibiotic resistance and improper medication use: On Reddit, some users exchange advice on obtaining antibiotics without prescriptions or combining over-the-counter medications for self-treatment.

This may result in significant health hazards and render some medications less potent for all individuals.

Social media isn’t entirely negative. Many physicians and healthcare professionals are leveraging these platforms to counter misinformation with accurate information. Initiatives such as #MedTok and #AskADoctor seek to inform individuals right where they spend their time online.

Moreover, platforms such as YouTube have started incorporating "health panels" into specific videos and guiding users towards trusted resources like the World Health Organization; however, this measure alone isn’t sufficient. There needs to be greater skepticism among users, stricter actions taken by platforms against inaccurate medical assertions, and increased governmental investment in ensuring genuine healthcare services are readily available.

The trend of DIY medicine shared on social media exemplifies our digitally driven era, combining elements of hope, despair, and intrigue. Although this phenomenon might embolden certain individuals, it poses significant dangers to a much larger number of people. Reliable healthcare doesn’t originate from popular tags or viral clips; rather, it stems from extensive education, rigorous trials, and well-considered, knowledgeable guidance.

Before attempting that TikTok trick or taking advice from an unknown person online, consider asking yourself, "Would I proceed with this if a doctor were present?"

Your well-being warrants more than mere speculation.

Becky Osazuwa contributes from Abuja through Beckyosazuwa89@gmail.com

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